Was anyone else aware that Ben & Jerry's Ice cream is no longer allowed to pat themselves on the back with an 'All Natural' claim? You may remember that Ben Cohen and Jerry Greenfield no longer own the business which creates such sought after ice cream pints, they sold out to Unilever, a British-Dutch conglomerate in 2000. In 2010 though, a public advocacy group urged Unilever to remove the 'all natural' wording from its label, on the grounds that the Ben & Jerry's ice cream was no longer 'all natural' due to the appearance of corn syrup, alkalized cocoa power and other modified ingredients.
Unilever did remove the wording from Ben & Jerry's labels, but even an avid consumer like myself did not physically notice the words' removal on a pint container (as is shown between the two different photos of labels) - I had to come across it in some literature.I do feel slightly upset upon learning this, not because I am upset that the ice cream is no longer all natural, more because I did not notice when this change happened which was probably at least 12 months ago! To me this is much like how companies have been making containers smaller and charging the same price for the item - the change to the Ben & Jerry's label took quite some time for consumers to catch on. You might have realized the the label looked different but could not overtly describe why. I do think that now that Ben & Jerry's is no longer the same quality it started out as, they should drop the price or leave it the same and sell it in quart sized containers. Who wants to pay full price for a pho-natural ice cream anyway!
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